Mission + Vision

Purpose – Inspired

Responsibility – Centered

Innovation – Driven

Excellence – Focused

Integrity & Trust – Anchored

Purpose Inspired

Our Purpose lies at the centre of all our thoughts and plans and drives our actions. In being purpose inspired, we look at actions and solutions that are sustainable and lead to ‘Caring for Life ‘Responsibility centered.

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Responsibility centered

As a team we are all accountable for our actions and results to share the credit and shoulder the blame. It is important for us to give others the responsibility and opportunity for success.


Innovation is a critical component in improving individual and organizational performance. Our innovation is more radical and transformational than improvement.

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Excellence focused

We want to set the gold standard in performance by going above and beyond what is expected. Having a desire to excel, makes us refuse mediocrity and not settle for anything average.

Trust and integrity

Integrity & trust-anchored trust and integrity are the sum of all the decisions each of us makes every day. We must do the right thing in the right way even when no one is watching. Being one of the best manufacturers of polyester tonneau covers, we always care and delivers on our commitment to all our stakeholders, regulators, customers, partners, employees and community.

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